Case Study

How we solved a real business problem with a better website.

GDPR & PerformanceHealthcare2025-12-10

Belgian Medical Devices

A Belgian medical device manufacturer selling across the EU needed GDPR-compliant product pages hosting downloadable IFUs, CE declarations and technical manuals — without sacrificing speed on hospital networks or accessibility for biomedical engineers using screen readers. The old site had no consent banner and was too slow to load on restricted hospital firewalls. We rebuilt the site with a consent-gated document library, WCAG 2.1 AA markup and a tight performance budget.

Healthcare

Challenge

The client manufactured sterile single-use medical devices and was required by EU MDR to host current Instructions for Use, CE declarations and technical manuals on its site. The old site was heavy on JavaScript, slow to load on restricted hospital networks, had no cookie consent banner, and offered no screen-reader-friendly navigation. Procurement teams at hospitals and distributors often gave up trying to download documents and emailed instead, slowing down qualification cycles.

Solution

We rebuilt the product pages with a GDPR-compliant document download flow: visitors must accept the privacy notice before an IFU or CE PDF is served, consent is logged, and each download request is tracked. Layouts follow WCAG 2.1 AA — semantic HTML, visible focus states, ARIA labels on tabbed spec sections, full keyboard navigation. The technical document library is organized by device family with version history so regulators and distributors always pull the current IFU revision.

Technical Approach

Static site generation with a hard 150 KB per-page performance budget, forcing critical CSS inline and third-party scripts deferred. PDFs are pre-optimized — scripts removed, files linearized for fast web view, and size compressed without damaging diagram legibility. A consent management platform blocks analytics and marketing cookies until explicit opt-in, and consent events are logged for the client's DPO. Product pages use schema.org MedicalDevice structured data, and the UI ships in Dutch, French and English to cover Belgium's communities plus export markets.

Results

The independent GDPR audit passed on first review with zero major findings. Mobile PageSpeed climbed from 35 to 98 after static generation and PDF optimization, and qualified distributor inquiries rose 45% within three months as hospital procurement teams could finally download current CE documentation directly from product pages instead of emailing sales.

Results

  • GDPR audit passed with zero major findings
  • PageSpeed score: 35 -> 98 (mobile)
  • Qualified distributor inquiries up 45% within 3 months

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