Challenge

The manufacturer built mid-range tractors and tillage equipment for small and mid-sized farms, and grew primarily through a dealer network across Spain, southern France, Italy, and Portugal. Their existing site was a Spanish-only photo gallery: high-resolution JPEGs uploaded with no compression, no spec tables, no French or Italian versions, and no way for a farmer or dealer to request a quote. On a rural 3G connection in the countryside, a product page took more than six seconds to render, so most visitors left before seeing a machine.

Solution

We built a custom product catalog in four languages - Spanish, French, Italian, and Portuguese - organized by product category (tractors, ploughs, seed drills, sprayers) with filterable spec tables and downloadable brochure PDFs. Each market gets its own routed path and a localized inquiry form that pre-fills the selected machine and routes leads to the right distributor region.

Technical Approach

The catalog is statically generated from a product feed, with per-language routes at /es/, /fr/, /it/, and /pt/. Images are served as WebP/AVIF with responsive srcset and lazy loading below the fold, fonts are self-hosted, and critical CSS is inlined. We set a hard performance budget of 250 KB per product page (excluding PDFs) and pushed everything through a CDN with image resizing at the edge.

Results

Dealer and end-customer inquiries rose by 52% within four months of launch, with the French and Italian versions accounting for nearly a third of new leads. The mobile PageSpeed score jumped from 38 to 92, and product pages that once took 6.1 seconds on 3G now load in 1.6 seconds, which cut bounce rate on the catalog from 71% to 34%.